Sabine B. Vogel

Art in the blog

20–25 August 2018

Medium
Blog

Location
Hohensalzburg Fortress

Languages
German, English

What to bring
Laptop, smartphone, possibly camera

Requirements
Good computer skills; basic knowledge of social media (e.g. Facebook) is an advantage

Maximum number of participants
15

Co-teacher
Julia Wegmayr

Teilnahmegebühr
€ 450,– (€ 370,–)

If the diary was once the preferred method of recording, today blogs can achieve far more. In museums, they can serve for in-depth art education, in galleries they can package information as a marketing tool. For freelance writers or art-lovers in general, a blog is the perfect instrument for sharing impressions of exhibitions, art trips or conversations, in the form of an online magazine or simply as a journal.

Nowadays, blogs are increasingly used as journals, because they enable quicker and more independent reporting. For the visual arts in particular, this medium is ideal, since there is no limit to the number of images they contain. But how to begin, how to protect a name, how to bring a blog to public notice? We will discuss not only the creation and improvement of your own blog, but also its publication in social media and search-engine optimisation (SEO). As professional art critics with blogging expertise, we will deal with the best way to write a blog about art, and visit selected exhibitions in Salzburg. At the end of the course, participants will have the necessary skills to build and run their own blogs.