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Sabine B. Vogel

Art in the blog
20–25 August 2018

Blogger class room, 2017
photo: Mira Turba


Hohensalzburg Fortress

German, English

What to bring
Laptop, smartphone, possibly camera

Good computer skills; basic knowledge of social media (e.g. Facebook) is an advantage

Maximum number of participants

Julia Wegmayr

€ 450,– (€ 370,–)

If the diary was once the preferred method of recording, today blogs can achieve far more. In museums, they can serve for in-depth art education, in galleries they can package information as a marketing tool. For freelance writers or art-lovers in general, a blog is the perfect instrument for sharing impressions of exhibitions, art trips or conversations, in the form of an online magazine or simply as a journal.

Nowadays, blogs are increasingly used as journals, because they enable quicker and more independent reporting. For the visual arts in particular, this medium is ideal, since there is no limit to the number of images they contain. But how to begin, how to protect a name, how to bring a blog to public notice? We will discuss not only the creation and improvement of your own blog, but also its publication in social media and search-engine optimisation (SEO). As professional art critics with blogging expertise, we will deal with the best way to write a blog about art, and visit selected exhibitions in Salzburg. At the end of the course, participants will have the necessary skills to build and run their own blogs.
Since studying Art History at the Ruhr University in Bochum, Sabine B. Vogel has worked as a freelance art critic. She gained a doctorate at the Vienna University of Applied Arts with a thesis entitled Biennalen – Kunst im Weltformat. She has held a post as lecturer at the Vienna University of Applied Arts since 2003, and has been president of the AICA AUSTRIA (International Association of Art Critics) since 2008. She writes for Kunstforum, NZZ and Die Presse. Since 1996 she has run independent weblogs, the most recent being www.kunstundbü for book reviews, and since 2012 has posted picture series, exhibition reviews, news and
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Sabine B. Vogel