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Sabrina Steinek / Sabine B. Vogel

Art in the blog
20.08.2018 – 25.08.2018

  • Photo: Mira Turba
    Medium/Media: Blog
    Location: Festung Hohensalzburg

    Languages: German, English
    What to bring: Laptop, smartphone, possibly camera
    Requirements: Good computer skills; basic knowledge of social media (e.g. Facebook) is an advantage
    Maximum number of participants: 15
    Teilnahmegebühr: € 450,– (€ 370,–)


    If the diary was once the preferred method of recording, today blogs can achieve far more. In museums, they can serve for in-depth art education, in galleries they can package information as a marketing tool. For freelance writers or art-lovers in general, a blog is the perfect instrument for sharing impressions of exhibitions, art trips or conversations, in the form of an online magazine or simply as a journal.

    Nowadays, blogs are increasingly used as journals, because they enable quicker and more independent reporting. For the visual arts in particular, this medium is ideal, since there is no limit to the number of images they contain. But how to begin, how to protect a name, how to bring a blog to public notice? We will discuss not only the creation and improvement of your own blog, but also its publication in social media and search-engine optimisation (SEO). As professional art critics with blogging expertise, we will deal with the best way to write a blog about art, and visit selected exhibitions in Salzburg. At the end of the course, participants will have the necessary skills to build and run their own blogs.